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Would you attend a wedding in a pair of sweatpants?
Well would you?…………..Why not? Because your personal reputation (brand) is at stake. The same applies to your company brand at…
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Brand Dilution Syndrome
A bad experience is powerful. Whether we like it or not, whatever business you’re in, your brand is always being…
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Looking Back to Move Forward: How to Make This Your Best Tradeshow Ever!
I ran across this article written by Jefferson Davis with Competitive Edge while working with one of our clients exhibiting…
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The 20×20 Display Company announces development on a new Trade Show Marketing Display for Kinetics Noise Control.
(April 29, 2011) Columbus, Ohio – The 20×20 Display Company announces development on a new Trade Show Marketing Display for…
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The 20×20 Display Company is chosen to design and build a new display marketing program for The Edgemaker Company
(March 22, 2011) Columbus, Ohio – The 20×20 Display Company is chosen to design and build a new display marketing…
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Face-to-Face marketing a top priority for most businesses.
For those of you that always see the glass half empty, wondering if you should continue exhibiting at trade shows,…
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BMW Germany Makes Logo Appear Inside Cinema Audience’s Eyelids
This is a thought provoking brand “marking” experiment. I have to wonder how the audience not filmed by BMW feels about this type…
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Exhibit Well or Stay Home…Period.
Exhibit Well or Stay Home. By Chris Wilson I’m often asked what I mean by “Exhibit Well”. In my opinion…
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The jury is back in, and the consensus is that virtual will not replace face-to-face…
Here is an interesting piece on Face-to-Face vs. Virtual Marketing approaches written by Rayna Katz. The Digital + Exhibit Marketing…
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The 20×20 Display Company is contracted by SOG Specialty Knives & Tools (Lynnwood, WA) to design and implement their new 20’x60′ island exhibit for the 2011 SHOT Show.
(September 29, 2010) Columbus, Ohio – The 20×20 Display Company is contracted by SOG Specialty Knives & Tools (Lynnwood, WA) to…